Business Ownership Bullet-Proofed by Daryl La’Brooy

One of the strong motivators for starting a business is that we want to be our own boss because we believe we can be more financially successful that way. What happens, in fact, is that most small business owners do little more than generate a wage for themselves.

While being very good at doing the work of the business, they lack the skills, knowledge and expertise to build the business, to make it financially successful. They do not know how to work on the business, only how to work in it.

They want to build a secure future for themselves and their families with their business, but instead what happens is that they place that future at great risk because they do not understand how to protect their business from the many challenges to its success. They do not know how to bullet-proof it.

This is the very reason why every small business owner needs this book by Daryl La’Brooy. How I wish I had this book in my hands when I started my business more than 25 years ago. Wealthy small business owners have the resources to pay for this kind of advice but those who have not yet reached that level are not aware of the steps they need to take to protect this important asset.

This book is a consciousness raising book for small business owners where Daryl opens up the challenges and unforeseen problems that can emerge for people setting up small businesses. He presents a pro-active approach to how small business owners can meet those challenges, discussing everything from how to start a business and how to grow it, to how to exit it. In fact, the first key in Daryl’s bullet-proofing plan is that you plan the way you want to exit as you set up your business. Most small businesses don’t do this, rather they wait until shortly before they are ready to retire and find they cannot exit when they want because they are not financially secure enough to finance their retirement.

His second key is about the challenges and risks around ownership both for the sole trader and when other partners are taken into the business. He highlights the fact that if the business owner is not aware of what can happen here and so does not bullet-proof the business against unforeseen and unexpected events, the consequences can be dire for the business.

Ensuring that the wealth created in your small business ultimately ends up in the hands of the people it is meant for is Daryl’s third key. He demonstrates how so often lack of awareness, naivety or lack of planning sees the money, the business owners have spent their lives earning, ending up in the hands of people for whom it wasn’t intended.

Setting up a personal wealth management plan independent of the business including an estate plan, demonstrating the bullet-proofing this gives the family finances, is the fourth key in the book.

The last chapter of Daryl’s book is on how you can create your own Do-It-Yourself Financial Plan to bullet-proof your business. No one wants to face the trauma of bankruptcy or the collapse of the business into which they have put so much of themselves. That can have a devastating impact, both emotionally and financially.

Many of you reading Daryl’s book, and having your eyes are opened to the vulnerable position your own business is in, may not have the confidence to take the action you need to bullet-proof your business. What the book does is highlight the enormous value that good financial planners can be to small business owners and their families in assisting them to do that well, covering all bases and possibilities. They can provide the expertise that ensures that your small business will provide a financially successful future for yourself and the important people in your life.

Posted in Uncategorized | Comments Off

The Business Of Health Care – Managing Your Private Practice: Dr Hlombe Makuluma

In the Garden of Eden, during the fall of man, God asked Adam: “Have you eaten of the tree of which I commanded you not to eat?” Adam answered by blaming his wife, Eve. And when God asked the woman: “What is this that you have done?” Eve responded by blaming the serpent. Man’s inability to take responsibility for his wrongs, it seems, was embedded in his genetic makeup from the beginning of time.

In my twenty-five years in private practice, there has been plenty of serpents to blame for my personal and business woes. I was never short of excuses for my failures, shielding myself in the process from my inadequacies. I had also witnessed dozens of colleagues abandoning the medical profession, driven to other fields, and hiding behind similar excuses to mine for their failure.

Some had gone on to thrive in their newly found occupations, but for others, disappointment stalked the rest of their professional lives. For the latter, I am certain no other question tormented them more than: What does it take to win? What does it take to get things right in their floundering medical practises?

Winning in business is a seminal objective since success extends beyond the individual. Not only do our health practises prosper but also our families, children and marriages win. Winning at work can lead to being a champion at home. If for anything else then, that is why the message contained in Dr. Makuluma’s compelling and riveting book is vital. Inspired by his own experience, and profoundly stirred by the doom he witnessed in private practice, the author’s sublime ‘project’ reminds us that success, and indeed failure in health care practice, is often not by accident.

Success, he tells us, is a choice. When we run a race, we should do so with the mind of a champion: and that is do so with a plan to win and not surrender to the myriad business setbacks endemic in the medical profession.

In “The Business of Health Care” Dr. Makuluma gives us his blueprint-a strategy which when properly executed would eliminate flaws in private health practice, unravel the mystery behind success, and lead to victory. The genius of his plan is the sheer simplicity of its precepts. The author readily confronts the complexities of running a medical practice with carefully thought out principles, and with also simple but deliberate language.

From the outset, he jolts the reader with invaluable advice: The key to successfully operate a health practice is to be financially literate. This is the “basic formula”, he writes, for operating any business. On the surface this observation is obvious, and yet it remains the cardinal reason for the failure of many health practises.

It has also been stated repeatedly in several different ways throughout the ages. “A fool and his money are soon parted”: goes the old adage. “The men who can manage men manage the men who can manage things, and the men who can manage money, manage all.” _Will and Ariel Durant, The Lesson of History.

In my practice, I never saw my role extending beyond my skills as a surgeon. My energies were continually sapped by improving my surgical skills. My relationship with my practice as a business, was at best lukewarm. I had, more than most, put in the long hours at work, but I had failed to grasp the very simple notion that I was a ‘health practitioner running a business,’as the author so aptly and eloquently puts it.

As with the unprofitable servant in the biblical parable of talents, my thoughts on money were restricted to the fear of losing it, than in making it. When it came to wealth, and its creation, my mind mostly saw limitations rather than possibilities. Hardship was consequently the fingerprint of my practice, and financial ignorance was engraved in its soul. My professional life was a narrative of unfulfilled dreams.

The Business of Health Care is the strategic omnibus that will undoubtedly carry the modern medical practitioners into the future. It is a well-written and well-researched book, and is destined to be the bible for all doctors going into private practice. In it, Dr. Makuluma, takes us by the hand and offers the treasures and tools of running a successful practise in the twenty-first century.

The author’s ‘project’ is a priceless gift to health practitioners. It is an august framework for success, underpinned by the supremacy of design. Dr. Makuluma provides the implements not just to manage a business, but also to manage life.

After reading the book, it is as if one has suddenly woken up from a nightmare. It is difficult to suppress the indignation at the harm which ignorance has wrought upon our venerable profession. But, now doubt has been supplanted with optimism. One now approaches every day at work, and every challenge, with renewed hopes and sense of purpose.

Posted in Uncategorized | Comments Off

Dan Kennedy’s Best Book For Entrepreneurs, Freelancers And Small Business Owners

Dan Kennedy’s “No BS” books are absolutely fantastic.

They’re very easy reads and packed with really great information. Most business books tend to be filled with a lot of waffle, but Dan Kennedy makes sure he gets straight to the point with everything he writes.

But there’s one book of his in particular which, in my humble yet accurate opinion, is just even better than the rest.

It’s called “No BS Time Management For Entrepreneurs”. If you haven’t read it, you’re missing out. It basically shows you how to manage your time much better than you currently are, meaning you’ll make your days a lot more productive.

So then, just why is this particular book so good?

Well, there’s a few reasons…

First, the methods Dan teaches in the book can be used by anyone. They’re simple and very straightforward to follow. None of the methods include doing any “weird” things. None of the methods include doing any complicated things. When I say they can be used by “anyone”, I really do mean it.

The second reason why it’s such a great book is this:

It teaches you to really value your time. Plus, it also shows you how to find out what you’re really making per hour. (You learn this early on in the book.)

It really is very interesting stuff. You’ll definitely value your time more after reading it.

Anyway, there’s plenty more reasons why it’s a great book.

But you’ll have to read it yourself to find out what they are.

However, right now, I just want you to ask yourself this one question:

How much do you currently value your time?

Because from what I can tell, most entrepreneurs don’t value theirs at all. See, most entrepreneurs end up working almost every hour of the day. Yet the unfortunate thing is, they tend to get caught up doing the tasks which they could just outsource. For example, admin work, bookkeeping, and other tasks which they don’t need to do.

I believe they don’t outsource these jobs because they want to cut their costs. They want to save money. But in reality, they’re actually losing out on a lot of money by not outsourcing these tasks.

Why? Because if they did outsource them, they could then put their time to better use by doing something which would actually grow their business and make them a lot more money. For example, this extra time could allow them to focus on finding new leads and acquiring new customers.

Plus, you should outsource certain tasks because they’re costing you valuable TIME with your family. After all, who cares about how successful your business is if you don’t actually have the time to do anything with your friends and loved ones.

Anyway, I show entrepreneurs how to get more free time whilst making MORE money.

Posted in Uncategorized | Comments Off

The 5 Best Business Books To Put More Wonga In Your Wallet

You’ve heard the saying, “You have to kiss a hundred frogs before you find your prince/princess,” right?

Well you’ll find exactly the same applies to reading books.

Especially business books.

I’ve read countless ones that offered about as much value as a copper penny in an Arab prince’s wallet.

But there have also been books that have genuinely transformed my business, and therefore my life.

Luckily for you, my friend, you won’t need to waste hours and hours reading rubbish, because I’m gonna put on my best chef hat and serve you on a plate, the top 5 books that have helped level up my business.

And, providing you apply what you learn, they’ll do the same for you.

1. The 10X Rule (Grant Cardone)

This book will completely change your mindset when it comes to HOW you run your business, as well as the goals you set yourself in both your professional and personal life.

2. Words That Sell (Richard Bayan)

Struggling to come up with words and phrases that trigger your prospects emotions?

Can’t think of different words and phrases that make people desperate to take out their credit cards and BUY from you, right there and then?

Then “Words That Sell” is just the book you’re looking for.

It’s the ultimate copywriting “thesaurus”.

3. Copywriter’s Crib Sheet (Ben Settle)

Ben’s one of my biggest inspiration’s when it comes to writing copy.

I love the way how he doesn’t over-complicate things (like most of the egg-sperts do) and makes it easy for you to implement his teachings.

4. The Boron Letters (Gary Halbert)

Gary’s a copywriting LEGEND.

If you’ve never heard of him, he should be the first guy you study.

He’s unfortunately passed away now, but his legacy well and truly lives on… especially in “The Boron Letters”.

5. The 4 Hour Work Week (Tim Ferriss)

This book will seriously make you FAR more productive. It’ll also show you how to set up a business that you can operate from anywhere in the world.

So there you have it.

Read these books and you’ll become a better marketer instantly.

Posted in Uncategorized | Comments Off

Business Book Looks at How Companies Can Improve Themselves

Fixing What Already Works by John F. Dullea and Alvaro E. Espinosa combines entertainment and information for readers seeking to improve their businesses, receive valuable information, and learn what to do in an engaging and insightful format.

Written as an info-novel, the storyline takes readers through the processes that one dedicated employee, Mike Preston, develops and utilizes when he takes on a new position at his company, Sanders Electronics, as the new IOT Business Unit Manager. Mike is a devoted and likeable employee who wants to do what is best for the company, but he finds himself up against several obstacles as he tries to improve the company’s bottom line. Those obstacles include: unhappy customers, coworkers who feel threatened by him and do not want to cooperate with his requests for help, employees who want to help but can’t because their bosses are being uncooperative, poor organization and planning in the factory, equipment that frequently malfunctions and destroys profit, some poor employee morale, and financial analytics that are not reporting the information Mike needs to determine whether the company is truly making a profit.

All of these issues Mike manages to work through, and as he does so, the reader learns how to turn-around a business and overcome obstacles to create teamwork and a desirable company product. The book’s advantage in being an info-novel is that the reader comes to see the characters/employees as real people and to understand their relationships with one another and how those relationships also affect the business. For example, Mike is dating Kathy, who works in Human Resources, so she’s very willing to help him. Other employees are only there to collect a paycheck, or they have egos, yet a few also have visions for the company or they have dreams of their own that moving up in the company can help them achieve. One of my favorite characters in the story was Erica, a smart young woman who works nights in the factory so she can care for her disabled mother during the day. When Erica speaks up at a meeting, Mike is impressed by her and soon she is promoted. Another character, Andy, starts out as Mike’s biggest adversary, but as the book progresses, the two learn how to work together, respect each other’s opinions and skills, and literally, “bury the hatchet.”

It never hurts to include a little romance, which develops between Mike and Kathy as the book goes along. It also doesn’t hurt to create real people with lives outside the office, so we see Mike and Kathy go out on dates, Mike play golf with friends, and Mike meeting a stranger in the golf clubhouse who ends up being a major resource for him in making much needed changes at Sanders Electronics. These scenes add flavor and entertainment to the book, but more importantly, they also show the value of networking-everyone Mike talks to outside the workplace gives him ideas or helps him in some way, which also shows how being open to receiving new ideas and information can lead to success.

Authors Dullea and Espinosa have written a meaningful story to illustrate how to take a business from good to great, but they also include all the hardcore information we’d expect from a nonfiction business book. We are shown the charts and statistics Mike and his team work with, and after the story itself, the authors devote half-a-dozen chapters to discussing the key concepts and methods explored in the book. These chapter topics include being a leader, embracing change, the importance of valuing people as your greatest resource, becoming a reaper, selecting the right tools, and building a roadmap to success. The reaper discussion is key because Espinosa and Dullea are the owners of Golden Reaper Consulting. They define a reaper as someone like their character Mike: “The reaper is a mercenary focused on specific areas of a business with the sole intent of understanding why it is the way it is and how to change it for the company’s financial benefit.” In these later chapters, they also provide more charts and tools to explain the concepts and assist readers in becoming reapers in their own organizations.

Posted in Uncategorized | Comments Off